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School of Management

Bachelor in Business Administration, BBA (Hons.)

The program includes


  1. 1. Business Fundamentals
  2. 2. Business Economic Outlook
  3. 3. Entrepreneurial Skills Development
  4. 4. People Management
  5. 5. Contemporary Marketing & Financial Concepts and Tools
  6. 6. Corporate Taxation & Business Tax Planning
  7. 7. Business Research
  8. 8. E-Commerce
  9. 9. Business Project Handling
  10. 10. Business Communication & Personality Development
  • Student will be evaluated on each subject / paper (theory/practical) under both:
    1. a) Continuous Internal Evaluation (CIE): 40% weightage CIE includes written class tests, assignments, seminars, tutorials and/or laboratory assignments.
    2. b) End-semester Examination (ESE): 60% weightage Six ESE will be held, one at the end of each semester.

Course Duration:

15-17 weeks per semester with 20-26 classes of 1 hr duration per week

Course Timings:

12:30 pm to 6.30 pm (Monday to Friday ) and 10.30 am to 3.35 pm (Saturday)

Career Options


  1. 1. Job opportunities
  2. 2. Manager (Marketing)
  3. 3. Manager (Sales)
  4. 4. Financial Manager
  5. 5. Project Manager
  6. 6. Event Manager
  7. 7. Customer Support Manager
  8. 8. Service Manager
  9. 9. Portfolio Manager
  10. 10. Database Manager
  11. 11. Accounts Manager
  12. 12. Independent Entrepreneur
  13. 13. Business Data Analyst
  14. 14. Logistics & Supply Chain Executive
  15. 15. HR / Personnel Manager; Industrial Relations Management
  16. 16. E-Commerce Planner & Executive

Curriculum


Fees & Scholarship


JDBI Scholarships

  • Merit based scholarship
  • Need based freeship

Other Government Scholarships

  • Swami Vivekananda Merit-cum-Means Scholarship: A state-sponsored scholarship supporting meritorious students from economically weaker sections pursuing higher education in West Bengal.
  • WB Student Credit Card Scheme: A loan-linked financial assistance scheme enabling students to meet education-related expenses with easy repayment terms after completing their course.
  • Aikyashree Scholarship: A dedicated scholarship for students from minority communities in West Bengal, aimed at supporting their continued access to higher education.